In a report issued just before Christmas, the Pew Research Center for the People & the Press confirmed something most of us probably know intuitively. That is, market research report increasing numbers of Americans are relying upon the web as their primary supply of national and international news. The Pew Center data reveal that for 40% of Americans, the web is the primary supply of national and internal news while just 35% rely upon traditional newspapers. TV news remains on top at 70%.
TechCrunch taken care of immediately the Pew data this way. “Pew Survey Confirms What We All Know: Net Beats Newspapers As A Source For News.”
Nevertheless, it’s an important threshold. And, combined with other factors the data demonstrates for internet marketers, the internet and more specifically, videos created for the web, are possibly the absolute most powerful tools available today for marketing effectiveness.
Consider the following:
–More than 50% of consumers and over 90% of business purchasers, search the web before building a purchase decision.
–Websites rank #1 because the “single greatest supply of influence” on shopping decisions by online consumers.
–Political analysts are merely beginning to assimilate the gains created by the web consequently of the heated 2008 elections.
So, if we accept that more and more Americans are turning to the internet for information and buying decision support, as marketers we ought to consider the absolute most influential vehicles to carry our messages.
The answer clearly is video created specifically for the web.
In a November 2008 study, cMarketer reported that over fifty percent the brand new material included with the web every day is video. And, the number of video users will grow over twice as fast as overall internet penetration within the next five years.
The good news is that video production is less expensive than ever. For a suprisingly low cost in comparison to traditional advertising and marketing, web quality video may be created. However, to work, it must certanly be supported by careful keyword discovery and a targeted and effective distribution system. Additionally, follow-up support is generally indicated.
In discussing the role of newspapers and the web in the recent election, the political website Real Clear Politics said “The two trains have passed each other in broad daylight.”
For marketers, the problem is which train you’re going to be on.